Cannes Lions
DDB ESPANA, Barcelona / JOHNSON & JOHNSON / 2008
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Description
CREATIVE IDEA: The famous active hand that facilitates our entry to the web contents is going to act as the consumer motivator for our product.Neutrogena Handcream.HOW IT WORKS: Each time the arrow mouse’s over an active web content, the arrow automatically turns into the hand and the following message shows up:“Active Hands. Neutrogena Handcream”.
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