Sao Paulo is a city crossed by rivers and this is the perfect ambient for mosquitos to procreate. In Brazil and other Latin countries, it's pretty common to use weapons like slippers to kill mosquitos. In rainy seasons like March/April the problem gets even worst. A great opportunity for the brand to promote the most effective way to kill the problem with just one spray.

We illustrated the mosquito as if it was under a macro lenses. Also we made the flipflops in the scale of the insect to show the efficacy of the product against the problem. It’s a visual analogy that plays with angles. The art direction explores the rich colors and textures of this microscopic universe.