'Le fait main revient' is the new brand strategy developed by Lesieur. It is quite simple: good food is made at home, for people you love.

Lesieur wanted to touch a young (20-30s) population and to gain PR coverage without massive investment. Our answer was made with a full Flash site using integrated videos. It features a French speaker and shifted videos. These show young people in common situations but using cooking gestures.The results were: 180,000 unique web users in one month. The site was featured on ITele and Canal+ news.