Cannes Lions

NEVER STOP DISCOVERING

BLACK + CAMERON, Shanghai / LAND ROVER / 2013

Case Film
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Description

The "Never Stop Discovering" project was entirely shot over two months on location across various remote landscapes in China. All shots, excepting the final shot, were captured in-camera using a custom-made camera array system of 96 DSLRs. To achieve the required aesthetic all shots were taken during magic hour.

Elevations of the shoot ranged from 3000m to 5000m above sea level and temperatures ranged from -26 degrees to 30 degrees Celsius. To overcome these conditions custom-made housing and trigger systems were required and the rig was required to operate in any imaginable weather conditions.

Excepting offline grading and stabilisation, there were no special effects or additional post production applied to the final film.

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