“The teaser was extremely well received by franchisees. The chocolate block was the perfect device to use for the Choc Chip Hot Cross Bun campaign. It was a tool that involved not only getting the franchisees excited about the campaign but their staff as well. So over sharing the block of chocolate, franchisees could discuss the promotion with their staff and get everyone on board the campaign.” Kate Adamson. Brand Manager. Bakers Delight Holdings.