The A4 is Audi’s most important model as far as volume. The new generation features a very attractive aesthetic and cutting edge technology. With high sales expectations, the need to conquer potential clients was important.However, the investment in media with the specific aim of collecting clients was limited, and so it was necessary to find a very online strategy which could generate virility.To that end, a micro site, banners and other online actions were designed. The micro site combined 3D, video, pictures, sounds, animations and maximum interactivity.It had 60,000 visits and collected over 7,500 prospects. Almost 100 blogs talked about the campaign.