In order to be inside the mind of people we had to associate ourselves to the most famous word of the moment. From that moment on, the concept was clear, like the strategy was too.Lets be the ones who show the Crisis as an Opportunity. Because of that we developed a Plug-in (internet application), that replaces “crisis” by the word “opportunity”. This application functions in 20 different languages and in every single html web page, that are the majority.

After this, the whole world will associate Opportunity to Leo Burnett, and when we contact our New Business prospects we can say: “The agency that made possible for everybody to see opportunity, wants to work with you”

Media of almost 100 countries spoke about Leo Burnett. Every media made reference to the “Leo Burnett” word. Locally, our main interest, the application was on the news in the form of press, internet, radio and television, where we were interviewed for the economic news program. Until the ending of the action, we received 16 calls for New Business, asking us to show credentials.