Based on this launch concept, we thought of proposing a new way to communicate it, conveying a positive message through a channel normally used in negative announcements: Through the audio system of strategically mapped spots. In the end, we paid a public homage to owners and also promoted the model for potential buyers.

In just 1 month of action, we impacted 160 vehicle owners and more than 43,000 people with the profile of the audience who was around. And all this using an extremely simple and cheap channel in a totally unexpected way.