Cannes Lions
PROXIMITY LONDON, London / EUROSTAR / 2003
Overview
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Credits
Description
The invitation: Uses real strips of red carpet to grab our audience's attention and distinguish them as VIPs.Demonstrates the transformation from traditional lounge (indicated by the red carpet) to contemporary chill-out space (indicated by the funky, cyber-lime laminated invitation inside).
Outcome
Eurostar™ was blown away by the response – with the total quota of corporate clients attending both lounge launches (one in Paris, one in London)!They were delighted to hear that, after receiving their invitations, our audience (who get inundated with invitations and bribes which they often ignore) considered the Eurostar™ party an A-list, unmissable, 'celebrity' event.
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