We were asked to develop a digital campaign that would generate the demand to test drive the New Fiesta and increase sales.The media team:Developed the media creative and communication strategy, providing a truly integrated solution from 'online exposure' to 'e-crm'.Conducted marketplace audit of creative and technological expertise to select the best partners who could deliver the demands of our strategy.Undertook media audit selecting best automotive websites who provide required audience, offer advanced targeting needed and meet new technological and media integration demands deemed necessary.Fused all elements and co-ordinated all parties to work collectively, as only through true integration and teamwork could this campaign reach its potential success.