This image film is for Geely Bo Rui administrative version which pulls up the level of the car from “ordinary” to “national” in the name of etiquette. Bo Rui re-define the etiquette with new viewpoint from new times basing on the age insights spirit. There are many Chinese elements in the video, like calligraphy, the game of go and tea ceremony to give a new expression to etiquette. All of these elements present the cultural and behavior of the car’s owner. And at the same time, transmit the internal culture which contain the sagacity and the respect of the Nation spirit.