Cannes Lions
DDB CANADA/TORONTO, Toronto / BLOCKBUSTER / 2010
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This spot advertises the 'New Moon' movie being released at Blockbuster. It humorously represents all the groups who are excited, showing that the obsession has extended beyond that of just teenage girls. It's a nod to the enormous influence of the Twilight series, and the undeniable buzz that surrounds it.
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