As we belong to the American BBDO agency we decided to base our launching on baseball.There were two mail shots: on the first one (a teaser) the lid of a box read: 'Get ready'. When opened, the four sides fell away to reveal a baseball glove.The second one showed 'our launching': a baseball dyed 'Contrapunto-yellow'. Above, the sides of the box included information about the agency and group we represent. And under the ball, in another box 'some of our best moves': TV spots and postcards with graphic projects, direct marketing mail shots and websites.

From the launch of the campaign in March 2002 until December 2002, we achieved 21% of new accounts for the agency's Alicante office.The results were excellent in terms of recognition and positioning of the CONTRAPUNTO brand, as was shown by replies from and visits arranged with 68% of potential clients.One curious detail was that every recipient of the mail shot that we later visited had the baseball on display in their offices and many of them even had it on their desks.