Cannes Lions
GREY & TRACE, Barcelona / BORGES / 2006
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Salad consumption in Spain is still fairly traditional and boring. Even more reason to advertise, in a new and unusual way, the new Borges French dressings by Ferrán Adriá, who is currently one of the most contemporary, well-known and innovative chefs in the world. The French dressings, abandoned, lying in the corner where they have been left and forgotten, are crying, extremely sad. The time has come to say goodbye to tradition with the new French dressings by Ferrán Adriá.
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