The Renault brand had faded into the vastness that is the car landscape. Lurking on the peripherals, used by many but seen by few. It was time for Renault to enter a new era where a car brand is more than just product – it’s a reflection of life. To shift from a car manufacturer to a next generation mobility brand.

Gone are the days of cars being cold, metal and stoic – mobility now moves at the speed of light. We needed a brand that could absorb and express all the technological advancement and innovations of today and tomorrow.

Old rules say you can't change everything every time there's a change… but, actually, you can.

Who needs rules anyway?

We changed a sign into a sign of change. We supercharged Renault’s iconic diamond. We looked past the product, focussing on what the brand could stand for today and tomorrow: a reflection of life.

We put motion and emotion at the heart of Renault’s story. We revived the heritage shapes and took the familiar further by playing with the diamond, its shape and angles, its texture. Free of rules, perpetually renewed. The constant flux of the polymorphic diamond starts new movements, letting emotion drive the change.

The new logo is a real protagonist, embodying the entire brand and driving all its expressions. The TV spot launched the new brand without a single car insight, showcasing only the diamond, always ready and ahead of what’s coming next.