Develop graphic campaign for a young audience taking into consideration the diversity of the tribes to communicate the attributes of the New Uno. To use in dealerships as wallpapers and as giveaways.

Each of the attributes of the New Uno was interpreted with an analogy: the design and strength in the figure of a scarab transformed into a car. The capacity of personalization in the camouflaged texture of flowers. Speed in the figure of a bullet tearing through a tomato. Potency in the form of Viagra pills and finally the feminine delicacy in the format of small cars/insects around a flower.

The New Uno received Car of the Year Award, Campaign of the Year Award, the campaign was chosen as the 2nd best in the opinion of the 300 largest advertisers in the country, it was also chosen as the best advertising in the opinion of the 100 most important publishers in the Brazilian market. In February 2011, the New Uno surpassed the VW Golf for the first time as the best selling model after VW’s 24 year leadership.