Cannes Lions
UMBILICAL, INDIGENUS NETWORK, Barcelona / MEDICOS SIN FRONTERAS / 2016
Overview
Entries
Credits
Description
We created an imaginary series of "New Regulation on Childhood Vaccines", which reflected the real conditions under which people suffer in the places where MSF works, just to see how user of the health care system would react...
Execution
The length of the video is 2´45" and it was implemented in february 2016 in the MSF Spain social media platforms (Facebook & YouTube)
This video has an immediate success in MSF Spain social media: 1.613.813 plays and 38.000 likes in FB, 3.655.945 individuals reached, 86.883 reactions, comments and shares, 23.682 plays on YouTube.
It was also spread by spanish media such as La Vanguardia and Telecinco.
Similar Campaigns
12 items