Cannes Lions

CHARITY

GERMINAL COMUNICACIÓN, Murcia / MEDICOS SIN FRONTERAS / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

‘Other-people’s-pain pills’ are a symbol of the fight against forgotten illnesses. They are packs of 6 sugar-free sweets, sold exclusively at pharmacies for €1, which goes towards diagnosing and treating forgotten illnesses in developing countries.

Outcome

To date, more than 15,000 pharmacies have got involved with the project. The YouTube channel has produced over 500,000 views, we have 106,000 friends on Facebook and 4,000 followers on Twitter, and more than 600,000 visits to the website. So far, more than 3,000,000 packs have been sold and they are amongst the 10 top-selling ‘medicines’ in Spain. With the money raised, 11,000 people with HIV in Zimbabwe will receive treatment for one year and funding has been provided for a project which, in 2010, tested 5,500 people for Chagas disease in Bolivia. In Spain, other people’s suffering is curable at the chemist.

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