In Puerto Rico, some people celebrate New Year's Eve by firing their guns into the air. This practice has claimed the lives of many and has left others wounded. To create awareness of the problem, we created a TV spot where all you see is a dark sky. A super appears urging people not to fire into the air. The camera moves up (instead of down) to reveal an outdoor party (seen upside down by the TV viewer). A super appears over the party telling people that there is always someone below.