Cannes Lions

FUND-RAISING

ARNOLD WORLDWIDE CANADA, Toronto / UNITED WAY / 2004

Film

Overview

Entries

Credits

Overview

Description

A man sitting in a cafe notices a homeless man lying outside on the sidewalk in the pouring rain. He hesitantly lifts up his hand as if to shelter the homeless man from the rain. And as if by magic, his hand protects the man from the rain.

Similar Campaigns

12 items

The Wish Banknote

UNITED COMMUNICATIONS GROUP, Taipei

The Wish Banknote

2024, UNITED WAY

(opens in a new tab)