Cannes Lions

New Years's Eve Promo

TBWA\HUNT\LASCARIS, Johannesburg / APPLETISER / 2017

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

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Overview

Description

This commercial tells the long, complicated story of the worst joke in the world. From its origins in a small Polish village, we follow the evolution of the joke over many years, as it travels the globe, first to Germany and then, ultimately, to South Africa. At the end we reveal that this joke - the worst joke in the world - is being told at the worst New Year's Eve Party in the world. Fortunately there's a way to avoid ever hearing it. If you enter South African soft drink brand Appletiser's New Year's Eve Promo, you could win the Grand Prize - an incredible New Year's Eve Party in New York.

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