Cannes Lions
TOPPAN PRINTING, Tokyo / OTSUKA / 2018
Overview
Entries
Credits
Description
Connect Pen & Notebook, which was created to convey the idea that psychiatric disorders are cerebral nerve disorders, makes use of the concept of comparing a cerebral nerve to an electric circuit. By reading explanations of these diseases as conductive ink is used to connect the unconnected electrical circuit, it is possible to deepen people’s understanding.
By doing these activities in school classrooms and company trainings, we focused on increasing the understanding of each and every person. We decided to make Connect Font, which we recently launched, available to anyone by making downloads free. The shape of each letter written using the Connect Font resembles an electrical circuit.
Execution
Pen and notebook available for the public to try.
• Toyo University (December 2015, November 2016, October 2017)
• Meiji Gakuin University (May 2017)
• Silver Ribbon Japan activities (from December 2015; as needed)
• Corporate trainings
Font download
• From January 2018
Activities for patients
• Production of notebooks by recovering patients (payment of labor costs)
Outcome
Pen and notebook workshops held
• University courses: 800 participants
• Educational organizations: over 100 participants
• Corporate trainings: over 100 participants
• Awareness raised: 80.3%
Activities for patients
• 20 people from educational organizations made 1500 notebooks
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