Australian media is dominated by two players. Both have a negative agenda on some of society’s biggest issues. Many Australians don’t believe the news is independent, factual or interested in progress. The Guardian is the antithesis of this.

Unlike in the UK, The Guardian in Australia has low awareness and understanding of its editorial purpose.

For this market we needed to define what the publication stood for in a way that was relevant to mass Australian society for which the masthead had little or no relevance.

‘News needs a guardian’ highlights the need for independent and factual journalism at a moment when trust in Australian mainstream news media is waning.

In two films, we chronical two of The Guardian’s core editorial themes — Indigenous affairs and women’s equality. We follow decades of fight required for societal change and the importance of journalism within it, both as a positive and a negative force. The culmination is how The Guardian reporting has helped advance the issue, while confirming our unrelenting commitment to hold power to account and enable further progress.

Since launch, brand awareness for The Guardian in Australia has increased by 12%.