The first-ever newspaper masthead TV show absolutely embodied the Guardian Sport tone of voice and stood out as a different type of TV show.

Every aspect of the programme delivered the brand to viewers. It visually recreated the look and feel of the newspaper on-screen. The intelligent and witty features took a look at sporting issues from a left field angle. The panel guests (including Guardian journalists) provided unique insight and intelligent debate.

The show received the ultimate accolade; competitive newspapers were forced to report on it. It beat the average audience for the timeslot and research showed there were significant positive shifts in consumers' perception of The Guardian's sport coverage. "The Guardian has brought some vigour back into the newspaper market"(Campaign Magazine)