Al Arabiya is a television news station that is a progressive force within the modern Arab World. With a commitment to openess, reform and gradual change. It empowers viewers with credible news. Its philosophy is "know more". In the Arab world this is an outward looking statement of intent. This Ad is designed to be a defining statement of the channel's commitment to knowledge and analysis. It observes that even simple events have a wider implication or consequence beyond our imagination. That our actions, which seem unrelated to the wider world, are all cause and effect.