Cannes Lions
DENTSU INDIA GROUP, Gurgaon / MID DAY INFOMEDIA / 2015
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Hundreds of women in India suffer from acid attacks. Boys attack girls by pouring acid on their faces when the girls say no to their proposals. What happens after that are years of agony.
MiD DAY is a part of Jagran Prakashan Ltd - India's leading media & communications group. It celebrates the news that should be read; that's powerful; that looks for optimism in the face of adversity.
As part of their endeavours, we did a campaign that salutes women who had the courage to come out of the shadows and face the world yet again.
These are the women who are today successful in different spheres despite wearing the tragedy on their faces everyday of their lives.
Because their spirit is acid-proof.
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