Cannes Lions

NEWSPAPER

DUVAL GUILLAUME BRUSSELS, Brussels / EBAY / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

De Morgen conducted a strange little experiment to test the unity of the euro. We put 1 euro coins of each member state of the European Union up for sale on eBay, and we asked our readers what the different euro coins were still worth to them.Banners created traffic to the euro coins on eBay.

Outcome

The experiment gave us an idea of how united our Belgian readers feel with other euro countries. Not so surprisingly the Greek and Irish euro proved to be rather unpopular. One Greek euro was sold for 60 cent.For 1 German euro on the contrary bidders were prepared to pay 2 euros or more!

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