Pre and post tracking showed an immediate and sustained uplift equating to over 350% in the weeks following the campaign. An uplift of 6,767, from a mailing of 968.Qualitative feedback from this campaign was overwhelming, resulting in quotes like:“Very interesting and witty. It really brought to life the various types of people who read the FT.” In addition, the campaign reached people beyond the immediate target audience. With 4,699 unique visitors in the period following the promotion, meaning that for every customer we sent the mailing to a further 4 of their colleagues visited the website.