Cannes Lions

NEWSPAPER

MUDRA DDB GROUP, Mumbai / THE ECONOMIC TIMES / 2010

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Overview

Entries

Credits

OVERVIEW

Outcome

Participation: A whopping 11571 complete entries were received in total, surpassing 5 times the quantified objective.Diversity of participants: The bug spared none from corporate executives, existing start-ups, students, retired professionals, to small towners; from a 17 year old to a 73 yr old.Interaction: Around 11956 interested queries received on launch day, and over 1.5 lakh interactions were recorded in just 4 weeks. The success of the initiative was also evident with it becoming a forum for conversations and community building between participants.

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