The big idea for the initiative was to celebrate the simplest and yet most powerful element of an enterprise – the idea, by creating a programme that facilitates the journey from idea to enterprise.Giving birth to The Economic Times – The Power of IdeasThe promo that unfolded over 5 months, focused on inspiring people by combating common barriers of disbelief, inertia and lack of confidence through an intricate, multi-faceted communication plan.

Participation: A whopping 11571 complete entries were received in total, surpassing 5 times the quantified objective.Diversity of participants: The bug spared none from corporate executives, existing start-ups, students, retired professionals, to small towners; from a 17 year old to a 73 yr old.Interaction: Around 11956 interested queries received on launch day, and over 1.5 lakh interactions were recorded in just 4 weeks. The success of the initiative was also evident with it becoming a forum for conversations and community building between participants.