Come up with a unique ad piece to be distributed to prospective clients which would reinforce the content of our new campaign (Keep up to date with news of the economy) and help increase the subscriber base.

From the beginning of the brainstorming session, we opted to work with graphics as it is a medium focused mainly on Economics. The concept itself helped us to get to the final design, which was the result of the interaction between the dates and the economics graphics.

Besides reinforcing our concept, we also succeeded in increasing our subscriber base.