Cannes Lions
HALL MOORE CHI, London / THE TELEGRAPH / 2006
Overview
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Outcome
Personalising the idea on each hand delivered packet generated massive talkability in the agency community. In fact, post campaign research told us we achieved 100% campaign awareness among our target.Positive PR: "It is impressive, proactive and something a bit different that might make agencies re-assess the Telegraph's stuffy, elderly image." Ian Darby, Campaign.Post campaign The Telegraph saw a month on month increase in display advertising revenue.
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