Cannes Lions
HALL MOORE CHI, London / THE TELEGRAPH / 2007
Overview
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Credits
Outcome
The PR around all the communications and the subsequent talking points saw a significant lift in month on month display advertising revenue. Plus over 40% of people who were sent the competition entered it. In research the campaign achieved 49% unprompted recall and 39% of the target audience said they felt more positive towards the Telegraph Media Group.
View at: www.whatbrandswant.com
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