Headline-grabbing results. The campaign overall pulled an average 20% response - 150% over target – with a 40% increase in website traffic and a 41% increase in recipients reading the reports online.

Research showed high audience approval, with the postcards described as ‘clever, impactful, characterful, interesting and intriguing’, with ‘clear, concise, well-focused messaging’ and high ‘keepability’. One planner at a top-10 London agency emailed: ‘I received your “L” plate mailer which I thought was excellent. It was eye catching and intriguing and to the point with headline facts. Easily enough for most car planners to be motivated to find out more.’