We all believe that we can understand our dogs. Indeed, the entire premise of DSTV’s show “The Dog Whisperer” is that a better understanding of our dogs can make them our perfect companions. To sell this show, we believed our radio ads should dramatise this premise. The idea that a dog’s bark can convey basic concepts like “Feed Me”, “Timmy” or “Old Well” is a familiar one, so we had to kick it up a notch. Because, sometimes, comedy requires extreme hyperbole. Like a dog talking about mortgage-backed securities, mercury trip switches and intractable relationship problems.