Cannes Lions

NEWSPAPER WITHOUT WORDS

HAKUHODO, Tokyo / MAINICHI NEWSPAPERS / 2014

Presentation Image
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

Nowadays, how many families talk about the news?

Kids learn many things from the news and learn to think deeply, but it is difficult for them to read newspapers.

What if there was a newspaper that you could enjoy with your kids.

IDEA

Without words, the pictures tell the world news.

"Newspaper Without Words."

2 million copies of this newspaper were printed, and we received many responses.

"I read the newspaper with my child for the first time."

"My children said they wanted to learn more about the news."

Teachers requested it to use as a teaching materials.

2 million copies of this newspaper helped to built communication between family members.

Execution

We narrowed down the target to circulate the 2 million copies of "Newspaper Without Words" on Grandchild Day, October 20th.

We created the website that gives deeper understanding of the campaign's concept and used SNS to help spread the news.

Outcome

2 million copies of this newspaper were printed, and we received many responses.

"I read the newspaper with my child for the first time."

"My children said they wanted to learn more about the news."

"Teachers requested it to use as a teaching materials."

We received over 1,000 calls.

“Newspaper without words” will create the real interactive that is not only “between newspaper and people”, but also makes conversation between people.

With the other method from digital technology, it has created the most human interactive media.

Similar Campaigns

12 items

The Mainichi Newspapers AI Rapper

HAKUHODO INC., Tokyo

The Mainichi Newspapers AI Rapper

2023, MAINICHI NEWSPAPERS

(opens in a new tab)