Cannes Lions

NEWSPAPER WRITING CONTEST

APEX/BBDO, San Salvador / LA PRENSA GRAFICA / 2006

Presentation Image

Overview

Entries

Credits

Overview

Execution

We placed the message two times a day and the young ones took the flyer with them. We did this for a week and placed more than 20,0000- 2 times more than we expected.

Outcome

This original idea was so successful, that the contest received much more applicants than what was expected, filling all the available openings before the official deadline.

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