Cannes Lions
APEX/BBDO, San Salvador / LA PRENSA GRAFICA / 2006
Overview
Entries
Credits
Execution
We placed the message two times a day and the young ones took the flyer with them. We did this for a week and placed more than 20,0000- 2 times more than we expected.
Outcome
This original idea was so successful, that the contest received much more applicants than what was expected, filling all the available openings before the official deadline.
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