Cannes Lions
SID LEE, Paris / SID LEE / 2011
Overview
Entries
Credits
Execution
The objective was to promote Sid Lee. Future collaborators and young talents who could come work for us were the target. The insight was: free expression spots remain in the most monitored city in the world. The idea became relevant once located and displayed in London.
Outcome
Huge recognition from the art world, Powerful PR impact and numerous CVs sent to Sid Lee by people inspired by our project.
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