Eurobest
INNOCEAN WORLDWIDE EUROPE, Berlin / HYUNDAI MOTOR EUROPE / 2019
Overview
Entries
Credits
Execution
The film was shot on Alexa cameras with Hawk anamorphic lenses to give a cinematic look to the story. Also used gels, filters and grading to enhance the different decades we visit and enforce the look throughout time. We’ve been very specific with the colors in each decade and scene to help a rewind storytelling through our look as well becoming more monochromatic back through time. And we used the elements that where a part of the narrative to help the reversed motions, like sparks, drops, stone, specific body movement etc.
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