In this World Cup year of 2014, Panasonic wanted to increase its support for Neymar Jr., the Brazilian and FC Barcelona ace it has supported since 2010. In this respect, Panasonic is just like his tens of millions of other fans around the world. To better show its support for Neymar Jr., and strengthen its bond of solidarity with his fan base, we have made a song – the “Neymar Jr. Chant” – incorporating his fans’ voices and their selected favorite Neymar Jr. best plays.

To date, tens of thousands of people have participated in our Facebook campaign featuring fan messages for Neymar Jr. and fan votes about his best plays. Since its April release on YouTube, the song has received news coverage in over ten different countries. Within 50 hours of its release on YouTube, the song had received some 500 thousand hits on the site. Within a week, the song was such a big hit that it was being sung by Barcelona supporters in Spain, and by Neymar Jr.’s fans in his native country of Brazil. The song has been a great success not only in terms of all of the free publicity it has generated, but also because it has heightened international awareness of Neymar Jr.’s association with Panasonic, as well as strengthening the bond between Neymar Jr. and his fans.

In December 2013, a Facebook campaign was kicked off in which fans could post messages to Neymar Jr. and vote for memorable plays. In creating the 'Chant' song, which was released on YouTube in April 2014, popular messages were incorporated into the song’s lyrics, as were sounds of his feet on the ball from best plays. The popularity of the song exploded, seeing some 500,000 YouTube hits within 50 hours of its release on the site. This song by and for fans had spread worldwide, and was being sung by fans at Neymar Jr.’s match and World Cup games.

To date, tens of thousands of people have participated in a campaign to post messages for Neymar Jr. and vote for his best plays on Facebook. Releasing the 'Chant' on YouTube resulted in news coverage in over 10 countries—generating publicity equivalent to some 500 million yen worth of advertising. Proof of the song’s explosive popularity is the 500,000 YouTube hits it received in the 50 hours after its release on the site. Within a week, Barcelona and Brazilian supporters were singing it for Neymar Jr. The song has succeeded not only in publicizing Panasonic’s association with Neymar Jr. worldwide.