The current state of branded entertainment finds brands producing some very interesting content. However, some of it doesn’t tie intrinsically to the brand. Our mission was authenticity; work that consumers could believe was coming from Bose.

There are no government sanctions or regulations that affect this work.

We used a mix of organic and paid placement. Organic channels included our social media platforms, Facebook, Twitter and YouTube. Our paid media focused on the YouTube Masthead placement.

109 million impressions

1.5 million views

22% organic views

96% YouTube completion rate

6K new subscribers to the Bose YouTube channel