As Thailand’s leading optic center and eyeglasses distributor, Top Charoen strive to help seniors with poor eyesight in rural areas. Our goal is to find an effective way to get city dwellers, our main market, to join us on this mission.

We came up with a unique photo-sharing app "SEESTAGRM" which successfully engages our target by giving them a first hand experience of the difficulties with eyesight problems, and lets them help the seniors with a simple click.

Posting and sharing photos on social platforms have become a daily routine for city people nowadays. Which is why we came up with a unique photo-sharing app – SEESTAGRM – an app created based on the seniors’ actual eyesight. Each filter on SEESTAGRM allows you to look at the world through their eyes. With each upload and share on SEESTAGRM, Top Charoen will donate one pair of eyeglasses to those who need them.

Through a shared vision on SEESTAGRM, we’ve successfully engaged city dwellers and together, we’ve helped those in rural areas to see this beautiful world clearly. Since the launch, the app generated:

- 10,000+ downloads

- 100,000+ shares on social media

- 100,000+ eyeglasses donated

- 12 million+ media impression

- USD 650,000+ earned media value