In this viral video, rookie American football player Victor Cruz puts his ability to catch to the test. A plane flies above a stadium parking lot, where Victor Cruz waits with open arms. 2,000 feet later, Victor has a football in his hands.

Enjoying football better means catching every game, everywhere, anytime. And the SportsPass package, along with TWC’s wide array of entertainment technology, helps fans catch all the football they can. In a variety of executions, Victor Cruz, the newly famous face of football on TWC, demonstrated just how much Time Warner Cable’s SportsPass has to offer football fans.

The campaign spread awareness of TWC’s sports offering, increased subscribers to the package, and secured Victor a spot on the 2013 Pro Bowl team.

-Over 219,000 new subscribers to TWC’s sports package in Q4 of 2012 – up 135% from Q4 of 2011.

-TWC Nov-Dec football related buzz was up 304% year on year.

-Victor Cruz videos have generated 2.5MM+ online views and 10MM+ video impressions