The ISP marketplace is still very competitive and the speed/price wars are heating up more than ever. The power of the triple play continues to be a major offering among competitors. With the ISPs constantly outdoing each other in price, speed and features, it was becoming more difficult to prove the brand’s differentiation and uniqueness.

Stand out in a very crowded ISP market.Communicate advantage of Road Runner High Speed Online to gain market share.

We decided to build a brand while selling hard. So we tapped into research that said people get really angry when their computers are slow by making our spokesman the likeable wiseass little man in your computer. The whole time he's selling, he's also entertaining.

As measured by the agency’s asset valuator, Road Runner became the strongest brand in its category, leading in brand favourability, differentiation, and awareness, with a fraction of our competitors' media spend.

The Chip Campaign yielded 356,000 new subscriptions, a 45% increase on the previous quarter.