Cannes Lions
DEUTSCH, Los Angeles / DIRECTV / 2007
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DIRECTV was looking to further establish NFL Sunday Ticket as the premier football package for hardcore NFL fans. We felt we could best highlight the groundbreaking technological features of DIRECTV's "new school" NFL Super Fan package by introducing the ultimate "old school" football fan, Marv, the original guy who walked uphill in the snow, both ways, to school.
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