Cannes Lions
DIRECTV, El Segundo / DIRECTV / 2009
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Description
The intention of this project was to engage hockey fans and inspire them into purchasing a season pass for NHL Center Ice on DIRECTV. Starting with highlights from NHL matches, our designers began building a fantasy Gotham-like city around each frame of selected footage. Hockey’s greatest were then built into a fantasy world where players battle like gods in a city-sized stadium of ice.
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