Cannes Lions
NET#WORK BBDO, Johannesburg / MERCEDES BENZ / 2012
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Night View Assist is an infrared heads-up display from Mercedes-Benz. In South Africa, test drives are only offered during the day. We created another way of demonstrating Night View Assist: a virtual test drive for the dark that turns cinemas into Mercedes-Benzes. Cinema-goers travel down a dark road, a runaway horse appears suddenly and leaps 'over' the audience in 3D. Through Dolby 5.1 Surround Sound, the audience hears it land behind them then double back to the right. The road is illuminated by infrared, the horse re-enters the frame then bears down on the audience again, this time clearly visible through Night View Assist.
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