The Challenge:Increase awareness and number of registered Nike+ users. Strengthen Nike's position as runners' brand.The Solution:We gave birth to Miles - an unheard-of, three-dimensional widget, acting as "Your Personal Trainer”. He lives on your desktop, encourages you to run, comes with interactive tools such weather forecast, running news and even with an integrated RSS Reader. Via Nike+ Miles is directly connected to your running shoes, knows on which days of the week you love to run and also takes track of both, your goals and challenges with running opponents.

Results:8.000 unique visits in one single month7.900 users downloaded the Miles widget