What made this creative execution unique was that it was created by the same players as a proof of their commitment and later on it was shown and waved during a real National Team Game the players were playing and which was broadcast on National TV - just a simple and straightforward message to Spanish Team supporters. The viral film made beforehand becomes the document that shows how this was implemented.

The return on investment was ensured from the moment the canvas showed up in the same stadium in front of all the supporters and consumers. Then when the video content was distributed, it reached a football audience and made the connection between the brand and the execution.