Creation of the Nike SKO Tournament.How do you take a television commercial from the screen to the street?Relay and Nike devised an innovative grassroots event programme for consumers to put the new product line into action – by actively recreating the commercial through travelling three-on-three, sudden-death, three-minute caged football tournaments in six Italian cities.The games featured fast-paced rules exactly like the commercial: small goals; no goalkeeper; three-minute game time; sudden-death first goal wins.